Nov
14
2012

Consumers, Marketers Disagree on Effective Ads

in News, Social Media  ·  by  ·  No Comments  · 
Internet users think TV ads are more effective than online placements Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of...

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Oct
10
2012

Personal brand and Alan Jones: The three lessons you can learn from the shock jock

in News  ·  by  ·  No Comments  · 
From the moment his fateful words were captured on video and shared around there has been no shortage of commentary and hand-wringing about the Alan Jones thing. To date I have resisted entering the...

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