QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy. The company, which says it...
Another month has flown by and it is now time to report our Australian Social Media statistics for April 2013. As I have mentioned in the past, social media growth in Australia has slowed...
The amount of time Australians spend on social media sites is declining, according to new research involving three million internet users. Interest in sites like Facebook and Twitter grew rapidly in Australia from 2010....
Twitter has began to allow ads to be targeted at users based on the words written in ‘tweets’ and messages forwarded to followers at the popular social network. Previously, contents of Twitter messages relied...
A new survey shows marketing budgets will grow by 1% in 2013, following growth of 3.4% last year, while the growth of social networking and Web 2.0 is less pronounced than in 2011. The...
The New Year is almost upon us and with it brings time for word of mouth practitioners to reflect on what new opportunities lie ahead. The world of digital and social has arguably...
Internet users think TV ads are more effective than online placements Even while marketers have taken strongly to digital advertising, they haven’t abandoned traditional media by any means—TV still takes the largest share of...
It seems logical, yes. But a new study from Beevolve released in October finds a strong correlation between a Twitter user’s tweet volume and follower count. According to the global study of 36 million...