Buzz has continued to build about the social media giant Twitter’s launching of a new music app.
Key ‘influencers’ have already been given a sneak preview of the software ahead of a public roll-out, expected within days.
Tech site AllThingsD said the music service, originally mooted for a Friday launch, was expected to be launched on the weekend at the Coachella music festival at Indio, California.
Early on Saturday, Wiz Khalifa, who has nearly 10 million follows, tweeted: ‘Man this new Twitter music app is insane!’
On Thursday Ryan Seacrest wrote: ‘Playing with twitter’s new music app (yes it’s real!)..’
He added: ‘Lovin the app … shows what artists are trending, also has up and coming artists …’
The speculation surrounding the launch comes after Twitter confirmed it had acquired the emerging music software firm We Are Hunted.
The San Francisco-based music firm was launched in 2007 in Australia, and allows its users to follow emerging music trends and artists.
Its software continuously updates lists of top music around the world.
Neither company indicated their plans, but the We Are Hunted site strongly hinted the deal means Twitter will be launching a long-rumoured music application.
‘There’s no question that Twitter and music go well together,’ a statement posted on the wearehunted.com site said.
The new music app is believed to rank music based on personalised trends and trigger points, including what Twitter accounts are followed.
The AllThingsD report said users will be able to listen to clips of music from inside the app, using third-party services and watch music videos from Vevo, which is operated by Universal Music and Sony.
Story source: www.bigpond.com